Growing Lettuce’s Following of Solopreneurs by +100% on Instagram and +70% on LinkedIn
CLIENT
SERVICESSocial Media ManagementVideo ProductionCommunity ManagementEvent PromotionGraphic/Motion DesignData AnalysisClient
TESTIMONIAL
Nebula became a true extension of our marketing team. They understood our solopreneur audience and knew how to turn complex topics like taxes, S Corps, healthcare, and business finances into engaging content.
They also helped us turn major moments like our Solo Summits into full-scale social campaigns that activated our speakers and partners and created content that extended the momentum well beyond the event.
Throughout the partnership, Nebula consistently raised the creative bar for Lettuce. They produced high-quality video, design, motion, and social content that helped evolve our visual identity and made the brand feel more cohesive across channels.
With their collaboration, we significantly grew our audience, reach, and engagement while building a much stronger organic presence with solopreneurs.
— Kim Fredkin, Head of Brand Marketing at Lettuce
Project summary
Lettuce is the all-in-one financial platform built for solopreneurs, combining tax management, S Corp setup, bookkeeping, budgeting, healthcare, and benefits into one system so businesses of one can keep more of what they earn and run with clarity.
Nebula partnered with Lettuce to build and scale its organic social presence, turning LinkedIn and Instagram into reliable channels for awareness, education, community, and event growth.
The challenge was to reach busy, often skeptical business owners and solopreneurs in a crowded financial space, and to make complex topics like taxes, S Corp structure, healthcare, and benefits feel simple, human, and worth acting on.
Nebula built the engine to do it. We produced original video content with Lettuce’s partners and speakers, including speaker videos, animations, and motion graphics, managed the day-to-day community, promoted major announcements like funding rounds, acquisitions, and product releases, and drove attendance for two Solo Summits.
Across our work together, Nebula helped Lettuce build a repeatable content engine spanning education, partner collaborations, solopreneur storytelling, and flagship community events.
Top-Line Results
+100%
Instagram and +70% LinkedIn audience growth
Instagram’s audience grew by 100%, doubling its following, while LinkedIn grew by 70%, together building an owned community of more than 10,000 followers.
8x
engagement growth on LinkedIn versus baseline
Grew monthly LinkedIn engagement by more than 750% by project end, resulting in a record 29.6% engagement rate.
+300%
Instagram and +260% Linkedin reach growth
Expanded Lettuce’s organic reach through original content, partner collaborations, and event promotion.
2
Solo Summits promoted to record attendance
More than 5,000 solopreneurs registered, with speakers activating as influencers to amplify reach and participation.
15K+
engagements on organic content
Driven by original video, solopreneur storytelling, and platform-native formats like polls and document carousels, with engagement climbing as much as 124% month-over-month during peak campaigns.
150+
original videos and content pieces produced
Speaker videos, animations, motion graphics, collaboration reels, and document carousels across both platforms.
Campaign HighlightsSolo Summit 2025 & 2026
Lettuce’s Solo Summit is a free, one-day virtual event that brings the solopreneur community together for expert masterclasses on taxes, finances, positioning, systems, and sales.
Nebula led organic promotion for both the 2025 and 2026 summits, building the content calendar, producing original speaker videos and a launch production video, managing community engagement, and coordinating with speakers to amplify their own sessions.
The results were record-setting. More than 5,000 solopreneurs registered, and speaker-influencers like Baily Hancock, Lindsay MacMillan, Elizabeth Gore, Ankur Nagpal, and Wes Wheless shared content to their own audiences, stacking social proof and driving organic reach. The summit push drove Lettuce’s biggest reach and follower months on record, with Instagram reach peaking above 77,000 impressions (up 300% month-over-month), and speaker clips continued to sustain engagement well past each event.
Lettuce X NEBULA SOCIALThe Outcome
Nebula helped Lettuce build an organic social program that grew its audience, deepened its community, and turned complex financial topics into content solopreneurs actually engage with.
By combining social media management, content creation and video production, community management, event promotion, and data analysis, we helped Lettuce build a repeatable engine that consistently outperforms on engagement, activates partners and speakers as amplifiers, and turns flagship events into record-setting moments.
