Driving a 300+% Increase in LinkedIn Follower Growth Across Truework Executive Accounts
CLIENT
SERVICESExecutive BrandingInfluencer MarketingEvent PromotionVideo ProductionSocial Media ManagementCampaign ManagementData AnalysisClient
TESTIMONIAL
Nebula helped us build a consistent and strategic presence across Truework’s brand and executive channels. They took the time to understand each leader’s unique voice, turned our interviews and ideas into relevant content, and connected our perspectives to timely conversations across the mortgage industry. They also helped elevate our research reports across brand, executive, and influencer channels, extending their reach and turning key findings into conversations that resonated with the industry. Their work significantly grew our reach, engagement, and followers while establishing our executives as recognizable voices in the space.
— Brittany La, Director of Product Marketing at Truework, a Checkr company
Project summary
Truework, a Checkr company, is a leading income, employment and asset verification platform trusted by top mortgage lenders to make faster, more accurate decisions.
Nebula partnered with Truework to build an integrated LinkedIn thought leadership program spanning its brand channels, executive accounts, and established B2B influencer voices across the mortgage industry.
The goal was to help Truework’s executives stand out as recognizable leaders in their fields while expanding the company’s reach among the professionals shaping the future of lending.
Nebula developed distinct content strategies for Truework Co-Founder Ethan Winchell and Chief Revenue Officer Randy Lightbody. Through regular interviews, we learned how each executive naturally communicated, identified the ideas they were uniquely positioned to own, and translated their expertise into consistent social content.
In parallel, Nebula sourced and managed partnerships with influential voices across the mortgage industry. These creators introduced Truework’s products and perspectives to established industry audiences through native thought leadership content.
By combining executive visibility, timely industry commentary, influencer amplification, and consistent brand publishing, Nebula helped Truework significantly increase engagement, accelerate follower growth, and build a stronger presence across the mortgage ecosystem.
Top-Line Results on LinkedIn
1M+
impressions
Expanded Truework’s reach through executive content, brand publishing, and trusted industry creators.
15K+
engagements
Generated meaningful interaction from niche audiences across mortgage, lending, technology, and financial services.
300%+
increase in executive follower growth
90% increase in brand page follower growth.
Significantly accelerated audience growth across Truework’s executive and brand accounts.
The ApproachDeveloping Distinct Executive Voices
Executive thought leadership works best when the content sounds like the person publishing it.
Nebula interviewed Ethan and Randy regularly to uncover their perspectives, experiences, and reactions to changes across their industries. From those conversations, we developed content tailored to each executive’s role and personality rather than applying one voice across every account.
Ethan’s content focused on company building, product innovation, leadership, industry humor, and lessons from growing Truework.
Randy’s content established his expertise across mortgage technology, lending operations, revenue leadership, and the changing borrower experience.
This process helped both executives maintain a steady social presence without sacrificing the ideas and language that made their perspectives distinctive.
The ApproachMaking Content Timely and Relevant
A strong thought leadership program needs to balance long-term positioning with the conversations happening in the market.
Nebula regularly identified opportunities for Truework’s leaders to respond to trending discussions across mortgage and lending. These included changes in mortgage rates, new industry and brand research reports, evolving market conditions, product developments, and seasonal topics tied to homebuying and lending behavior.
We translated these moments into content that connected industry news back to each executive’s expertise and Truework’s broader point of view.
This made the content more relevant to the audiences Truework wanted to reach while helping Ethan, Randy, and the brand remain visible in the conversations shaping their industries.
The ApproachActivating Top Mortgage and Lending Voices
To extend Truework’s reach beyond its existing audience, Nebula built relationships with established B2B LinkedIn influencers in the mortgage space.
We identified credible voices among Truework’s target customers, developed partnership concepts, managed outreach and negotiations, and collaborated with creators to produce content that felt natural to their audiences.
These partnerships helped Truework participate in industry conversations through people professionals already knew and trusted. They generated significant reach while strengthening the company’s positioning within the category.
Truework X Nebula SocialThe Outcome
Nebula helped Truework turn LinkedIn into a consistent engine for executive visibility, industry credibility, and audience growth.
Ethan Winchell and Randy Lightbody developed differentiated social voices that reflected their individual expertise while reinforcing Truework’s larger company narrative. The Truework brand account grew alongside them, creating a stronger and more connected presence across LinkedIn.
By pairing original executive perspectives with timely industry commentary and trusted influencer amplification, Truework reached more professionals across mortgage and lending, generated stronger engagement, and established its leaders as recognizable voices within the industries they serve.
The result was more than a series of high-performing posts. Truework built a repeatable thought leadership program capable of growing executive influence, strengthening the company’s brand, and sustaining relevance as industry conversations and market conditions continued to evolve.